"Across the country, blog writing has become a basic requirement in everything from M.B.A. to literature courses":
http://www.nytimes.com/2012/01/22/education/edlife/muscling-in-on-the-term-paper-tradition.html
Instead of asking for résumés, the Union Square venture-capital firm asked applicants to send links representing their "Web presence," such as a Twitter account or Tumblr blog:
http://online.wsj.com/article/SB10001424052970203750404577173031991814896.html
